*****

Thank you so much for the fast shipping and great communication!

 Dan Operhall
Beulah, MI  49617

*****

Mr. Jackson,

 I just received my leaders and a nice bonus personalized letter and postage refund from you. To say I am impressed with this level of customer service, is a huge understatement. You could easily have kept the extra postage and just written it off as a cost of doing business. Instead, you returned it to me.  What business ethics!”

Mitchel Lincoln
Colorado Springs, CO

*****

Thank you Ed!
I appreciate your follow up! Looking forward to receiving the Wiley Lures and using Jackson Lures moving forward! This was my first order and I’m very impressed with you guys and your communications!
Thank you! 

*****

Hi Ed,

Thanks for everything. Will let you know how the leaders work and look forward to doing business with you in future. You don’t find the excellent customer service you provide anymore.

Thanks,

 Jeff Ward, Fort Loramie, OH

*****

Ed

Just want you to know that the Eagle Tail Bucktail you sent me was for my grandson Jackson Morris (17) for our annual Eagle Lake, Ontario musky slammer this June. His dad Jim in tow as a witness.
Jackson is sure that the bucktail is going to get the job done!!
Love your website and am sure we’ll all be back for more. Your hand written note is what triggered this e-mail……the personal touch.”

 Regards,

Scott Kirk
Plymouth, MN

Thanks, 
 Ed

*****

Thanks Ed. Your prices and selection are the best in the business.

Steve Train,
Crystal Beach, Ontario, Canada

*****

The Slammer lure arrived today. Thank you Ed! Gorgeous looking, will be hitting the water with it this coming Saturday (our opener).

Love dealing with your store and you. I will probably realize that I am missing a must-have lure real soon. Always need another.  Will be hearing from me then.

Cheers from Canada,
Bill Ellis, Ottawa
P.S. Thanks for the sticker and pen!

*****

Good Morning Ed

Great store! Wish you were here in Canada.
Cheers,

Bill Ellis
Ottawa, Ontario, Canada

*****

Hi Ed,

Fantastic! I will be referring my fishing buddies and associates /clients. I really thank you for the speed of your replies and shipping. I'd rate you 99.9%.
Thanks a ton!

Jerry Brooks
Fayetteville, NC

*****

Hi Ed,

I received my order yesterday and everything looks great. I'm not quite sure how I only just found your store but rest assured I'll be spreading the word. In fact I believe my father Don McElhaney just ordered some power pro line.

Thanks for the service you provide. Working with you was way better than going into one of the big box stores. It's nice to feel good about the people you give your money to.

Doug McElhaney

*****

Ed,

Wanted to take a second to thank you for the detail and attention you gave
me with my purchase. I'm happy to report that the new Revo Winch works
perfectly, casted a mile today! I was pleasantly surprised when I opened
the box and found the personal note from you. That is a detail that puts
you and your business above the rest. I appreciate you spooling the reel
for me!

I will certainly suggest you to my friends and will be posting on the
several kayak fishing forums that i'm on the excellent service you provide.

Thanks again,
Cheers,
Rick
Detroit, MI

*****

Ed,

Just wanted to take a minute to mention that I'm very pleased with the Special Mate tackle box I recently purchased. It is a very good design, of excellent quality, and I'm sure it will serve me well over the years.  Unfortunately, it doesn't come with a guarantee to catch fish, but nevertheless, I'm extremely happy with it.

Thanks for the attention you've given me.  There were several things that drove my decision to purchase from you:

1. The product was made in the U.S.A., which was the biggest decision maker

2. Your personal recommendation of the tackle box

3. Your quick response and personalized service such as the "thank you" emails, the thank you note enclosed in the box, etc.  Close personal service these days is rare, but good retailers know its value.

Thanks,
John J

*****

Ed,

Thank you for shipping that spoon box so quickly.  Late Wednesday night, I was on the phone with my dad wishing him a Happy Birthday, while I placed that online order to you and he received it that same week, Friday afternoon. This happened even after you called me and emailed me in reply to my having messed up the shipping address. Great service all around.  In a time when everything moves so fast, except for shipping, you have far exceeding my expectations, as I was fully prepared to have to wait the "7 to  10 days" as quoted. When he called me up Friday afternoon all excited, that was the best thing that had happened all day. He was very happy with the spoon box and it was exactly what he was looking for, but could not find in any of the local sporting good stores.  The design with the "book-like holders" were even better than he had in mind.

Service- 5*
Follow up/ Thru- 5*
Shipping - 5*
Product Design- 5*

Customer overall rating - 5*
 

*****

Ed,

I just received my Pike and muskie rule and it's exactly what I wanted. Thank you so much for the refund on the shipping. I will certainly go on your website and look for more products. Your store makes me feel as though I am a friend.

Best regards,
Bob Boyer
Cottekill, NY

*****

Just wanted to let you know the lures are outstanding. Well made any thing is hard to find these days, American made any thing is even harder to find. The quality of your product along with your outstanding customer service will bring my business back, and the business of anyone I know or meet that could use any of the products you guys sell. Thanks for some great tackle at a great price and fast shipping.

J. Huff
p.s. I'm thirty six, I've bought a lot of stuff off of the internet and I've never had any hand write anything on the invoice, nice touch

*****

Ed

This is Kevin Stefanski I received the seven 9" grandmas and the 6" one in the mail yesterday and just wanted to thank you for the quick shipping and the extra goodies you packed with my order. I was very surprised at the quick turn around you had. Your prices are unbeatable and customer service is second to none. I was very thankful that you called me the following morning with the update on the additional lures you were able to find for me to complete my order. I am recommending you to all my friends and will be ordering from you again.

Kevin Stefanski
Milwaukee, WI

*****

Thanks for the refund on the postage. I can see the trustworhtyness of another Iowan. Also, I will be telling most of my fishing pals that there is a great place to get lures right here in Iowa. And I will use your site again whenever I need new supplies.

Thanks again, Kirk Kramer
Robins, IA

*****

Hi Ed,

Thank you, and I would just like to say how pleased I am to have found somewhere where I can buy those American lures that we read so much about in the UK but are so hard for us to get hold of at a decent price (postage as well) and with a very friendly service to boot. My package arrived today, safe and sound, complete with a couple of freebies.

Thank you very much and may your season be great too!
Rick Bridgeman

*****

Hello Ed,

I just wanted to say what a tremendous job done on your shipping. Probably the best I've ever seen. You and your family have done a great job. I'LL BE BACK!!!!

Dan Culp,
Rochester NY

*****

Hey, thank you for your courtesy and business like manner. Having been in the gun and tackle retail business for 28 years here in St. Louis I have an appreciation for your business acumen.

Many thanks again,
Bill Hassett.

*****

"The reel (Revo Toro Winch 60) is a joy, we were out yesterday and once it broke in,

I was sending Topraiders 100 feet plus.

I have read lots of good things about the Revo, and sometimes one can believe what they read :-) "

Ted Kaczmarek
Wayne, NJ

*****

Hi Ed,

Just wanted to say Thank you for the opportunity to do business with you and Jackson Lures. Nice products & pricing, excellent communication, good turnaround time and a few promo’s to boot. How can a Muskie Hunter go wrong! 

Thanks again
Kim

*****

Ed, 

I just wanted to tell you how satisfied I am with your service.  Thank you so very much for the quick shipment.  I received the lures today and now am ready for my fishing trip this coming weekend.

I will keep your website in my favorites and have told several of my friends as well.

Thank you again and have a great week.

Jack Nummerdor
Waupun, WI

*****

Ed,

Thanks for the help! ... You have a nice online store. Your prices are very reasonable, and you send things out very quickly!

Take care,
Luke

*****

Ed,

I received my package today.  Thanks for the good selection, fair pricing and excellent service.  That combination is becoming more rare these days.

Steve Coulter
Dallas, TX

*****

Ed,

Thanks a bunch.

Your customer service is second to none!!!!

The world needs more businesses like yours.

Thanks again!!!!

Dave Serenita
Uslip, NY

*****

ED,

I'LL GIVE BOTH LURES A TRY, AND THANK YOU VERY MUCH.  I WILL RECOMMEND YOUR WEBSITE TO EVERYONE.  THE SERVICE IS OUTSTANDING.  I KEPT YOU A SECRET BECAUSE YOU HAVE SPECIAL LURES AND I HAVE WON 8 PIKE TOURNAMENTS WITH YOUR LURES.  I AM A BELIEVER THAT YOU HAVE TO THROW SOMETHING DIFFERENT IN HEAVY FISHED WATERS, AND IT WORKS.  YOU WON'T BE A SECRET FOR LONG.

THANK YOU,

TOM PASCUCCI
WYNANTSKILL, NY

*****

Hey Ed,

      This is late in coming, but I just wanted to thank you for the quick response to my shipment last month. I have never had a company send me cash in the mail for shipping a product back. Truly great customer service. I will definitely continue my business with you, and have my Jackson Lures sticker on my truck. I’ll try to send more folks your way.

Thanks again,
Jason Hallacher
Staunton, VA

*****

Dear Ed,

Thanks for that - sounds good. I meant to email you previously to say how impressed I was with the last order and the service your firm supplied. Everything arrived in good order and in good time, the goods were very competitively priced and the service swift and professional. Many thanks.  

Best regards,

Ian
United Kingdom

*****

Hello Ed:

I received my order yesterday and I want to thank you for a great product, great service, and a very honest business transaction with the refund for shipping. A GREAT pleasure doing business with you.  Take Care,

Dave Spiker-Idaho

*****

Ed,

 I just received the reel and I would like to thank you again for the great price, great service, and the extra gifts.  Next time that I buy fishing related items, I will definitely contact you 1st.  Great service, outstanding customer care.

Mark Martinez

Azusa, CA

*****

Ed J

"Thank you for this fantastic product.  I now have a spoon and stickbait box, and I'm sure the collection will grow.  Best tackle box ever made.  I recommend them to any serious fisherman."

Eric Plummer
Lake Luzerne, NY

*****

Good service and thanks.  Very fast shipping...also great value for the money spent. Next time for Power Pro I'll contact you and it's done :)

Best Regards,
Darren Vella
Malta

*****

Ed

I just received my 2nd order of musky lures from your company.  Let me say your company is by far the best I've dealt with as far as internet service goes.  I ordered the lures Wednesday evening and standard shipping had them here by Saturday morning.  I will continue to deal with your company for all my lure needs!!  Thanks for the great service!!!

Joel Morrow
Ford City, PA

*****

Hi again Ed,

I just picked my order up at our Post Office and you were correct, Canadian Customs is exactly where the hold up was. With our Cdn/US dollar value pretty much on par, it has tripled the mail orders between our countries according to the Post Master and they have been hiring temp and permanent staff like crazy to handle it. Good news for everyone I would say.

The lures look like they are going to be excellent for the Muskie and possibly for Striper fishing here in New Brunswick and if you would like I will fire you an email letting you know how I did with them here this summer and fall for use in your advertisements if you wish. I will get some pictures as well.

Thank you for the sticker and pen, that was a nice little surprise to receive and I will definitely find a good spot for both on my boat. It has been a pleasure to do business with you and I will be a repeat customer for you based on this order and your excellent communications with your customers.

Regards,

Derek Rowe
Rusagonis, New Brunswick, Canada

*****

Hi Ed,

Today I got the order and I wanted say thank you. Everything is perfect, the order is complete, your service was very fast and you are the most friendly guy I ever ordered tackle from U.S. (most are friendly, but some are too lazy to check exact postage I guess)

Best regards
Murat Ozdemir,  Bremen, Germany

*****

Hi Ed,

I received my order today, Wow! incredible service. I look forward to trying this new reel out on some Texas Flatheads, & Blue cats. Thank you again for your quick service and the extra items...pen, decal & tape measure. I'll definitely be spreading the word to ALL MY FISHING BUDDIES about your company and quality service. Your company has been added to my favorites and I'll definitely be giving you more business.

Thanks!
Mike Bailey

*****

Hi Ed,

Many thanks indeed, a truely amazing service, I only ordered my bits on the 18th Nov. You posted on the 19th Nov and it arrived here in the UK on the 27th November. That is fantastic.

Will be recommending you to many of my friends over here!!

Thank you ever so much,
Steve Cheeseman
United Kingdom

*****

Thanks Ed.

I have worked in the retail trout fishing industry in a lodge setting and for a mail order outfit . . . I understand custoner service and your attention epitomizes it.  It's how I would treat a client.

Just getting started musky fishing and while I've seen some fish, I still haven't managed to connect.  Maybe this fall will be my time.

Thanks again,
Andy
Livingston, NV

*****

Hi Ed,

Just a Quick note. Your service rocks!! I'm really glad I have found your site. And I'm very pleased with with the handles. Your site will be the first site I'll be looking at for my fishing needs.

Big Thanks!!
Rick Poff
Albany, OR

*****

Hi Ed,

I was going to send you an email to ask if you could do that but it looks like you are really on the ball. I appreciate your service, doing that is something I consider going above and beyond and it has definitely convinced me to do my future online shopping on your website. It's good to see that some people really care about their customers.

Thanks again, have a great day!

Jordan Bitter
Two Rivers, WI

*****

Hello Edward,

It is great to be from Iowa. It is also great to do business with a fellow Iowan. I had no idea we had a great store such as yours in Iowa. I haven't been home since October of 2006 though. I am a Army Reservist out of Ames and am currently in Afghanistan. I will be home for the first two weeks of July...going on a fishing trip to Minnesota (Vermillion River). I recently bought a Outdoor Life Magazine and they had an article on Muskie lures, so I looked up Joe Bucher's (Topraider) website and you were the first dealer that popped up. I was surprised too, that a store in Iowa had just what I was looking for. Muskie and Pike lures. Since these are my two favorite fish to fish for. Obviously, in Iowa, we don't have the best spots for it, so most of my time is spent in Minnesota or Canada. So, unfortunately, half of my leave will be in Minnesota, but for a good cause. I can't wait to get back to Iowa.

Anyway, yes, the color. Let's try the Sherbert. So, do you have a store in Marshalltown then or just a website? I cant wait to forward this site to my friends. They will be impressed.

Nathan Evans
1LT, Civil Affairs
Bagram PRT LNO

*****

*****

Ed,

You guys are excellent.  Got it Wednesday and tried the Rumbler on the pond just to check out the "pop" .  I guess the "pop" enticed a Bass and I caught a 15" Bass on an 8" Rumbler.  I appreciate your contacting me about the delay as well as the quick delivery.  You guys Rock!!!!!!!!!!!

Val Cuarto

******

Hi Ed,

Thanks for the promptness of shipment and carrying the Grandma line of lures. We're going on a Musky Hunt this weekend on Lake Kinkaid in Murphysboro, IL. Hopefully I'll forward you a picture of the new Illinois state record next week. I've told my friends about your site and how you offer great products at almost half the cost of bass pro shops/Cabela's and you don't kill us on shipping. I'm definitely going to order more lures from you in the future and I'm sure some of my friends will as well.

Thanks,
Mike

******

Ed,

I just wanted to write to thank you for my new Abu Garcia TCM Muskie reel that my wife ordered from you for my birthday. What a great surprise to find that my very favorite Muskie reel is still available from your shop! I fell in love with the reel 4 years ago when a lady at a tackle shop told me "this is the one for you!" (she was right). I appreciate the good, quick service on the order, hope to catch quite a few this year with it.

Thanks again,
Mikie
Have a Grateful day!

*****
Hi Ed,

Thanks for all your help! A new customer just couldn't possibly ask for more, just brilliant.

As you might have noticed in the first sentence...Yes I received the package. Everything I ordered was in there and the extra costs  were really low.

You'll hear from me again in a few weeks to order some more!

Once more...thanks to you and everybody at Jackson Lures. The sticker you send has already earned a spot on my lure box ;-)

Kind Regards,
Hans van Vrouwerf
The Netherlands

*****
Ed,

I've been ordering from companies online for awhile now, but this is the first time I've ever received a personal message from an owner. Thanks!

Todd Patterson
Wooster, OH

*****
Dear Ed & Steve

Last week I ordered a reel handle from Jackson Lures via the Internet. I recieved an email back stating the shipping cost was too high due to the small size of the order and a refund would be issued. The purchase arrived yesterday and to my pleasant surprise a cash refund was enclosed. What a way to run a business.  Attention to detail, honesty, and good ol' mid-west integrety. Sometimes in this fast paced impersonal world we forget what some of values are that made this country great, but obviously Ed and Steve at Jackson lures have not forgotten.  You can be assured that I will order again from your on-line service. Have a great Holiday Season and a wonderful and profitable 2007.

Garry Long

*****
Hi Ed,

Maybe I'm repetitive, but you are simply the best Internet seller I ever met, ever kind and ever rapid in answering, and as usual,  I will recommend you to all my fishing friends...thank you again.

Regards,
Claudio from Italy

*****
Hi there,

I am Fabio, the pike hunter from Italy, I bought from you a 6501 C4 that helped my buddy land a 49 1/2" monster pike, after several months of persistence on the same spot. The reel fits the power handle you mounted for me, and the Power Pro line that I bought from you.

I'll never stop recommending your shop and your great service to everyone that asks me for a shop with a good bait selection, great price, and good cost of shipping.

I am, definitely, a happy customer!!!
Fabio

*****
Thanks Ed you’re a Star...By the way I am absolutely delighted with the Best American Topper I got from you this summer and it is by far the most successful Topwater Lure I have ever owned, totally out fishing the likes of T/Raiders and Hawg Wobblers. The hook up rate is by far the best as well. I’m so glad I talked myself into getting one after reading one of your associated articles by John Dettloff.

Robert Tomlinson

*****
I am continually amazed by the speed of your service... I think the only way it could've gotten here faster is if you read my mind and shipped before I ordered.

Many, Many thanks again!

Tony

*****
Hi Ed,

We received the reel today in perfect condition due to your careful packing  and were delighted to find within a complimentary pen, tape and decal, thanks kindly :-)

May I say that in nearly 40 years of dealing with fishing tackle companies I have never found another company that can match Jackson Lures Unlimited with such a fast, friendly and generous deal.

Your customer service standards are top class and much appreciated.
Please convey our sincere thanks to all concerned.

Best wishes,

Pete Clarkson and Rica Perales-Clarkson
PR LURES
Greytown
New Zealand

*****
Hi Ed,

Just a quick email to let you know how happy I am with your great service. I received my B-Flats today and I didn't pay any import duty/tax, which was a bonus...also not easy to get hold of the range of colours in this country. Once again, a big THANKS and I will definitely continue to purchase my lures from you.

Ian, in England
*****
Dear Ed,

Several months ago, I believe it was in January of 2005 I purchased a do it yourself globe making kit. I think it was around $15 or so. I really enjoyed taking the time to make the lure and paint it. I got my first real chance to use the lure I made this past week. To make a long story short after a heated battle with a 44" musky I landed the fish but he pretty much tore apart the lure in the process. I was wondering if you still had any of these kits. I would like to purchase several of them if you still had them. It was a really great feeling to make something and then have such a monster fish hit it. I saw you had a couple of premade ones on the website but I really wanted to make another one, and my dad does too now.

Thanks again for a fantastic product and I hope you still have a couple kits.

Sincerely 
Bryan Prazak
Baltimore, MD 21236
*****
Hi Ed,
I received the order today and just wanted to send along a thank you.
Once again I am impressed by the courteous and professional emails and just how fast you ship the order out.

Thanks again,
David Anderson
Manistee, MI

*****
Hi Ed,
I just wanted to thank you guys for running a top shelf operation. I wish all businesses would be so customer friendly. The way Jackson Lures stands behind their products is the way all businesses should operate. In addition to your customer satisfaction guarantee, the follow-up services are the best in the business. You can be assured that I will be a future customer. Keep up the good work.

Thanks again,
Rob Meusec
Field Editor, Musky.Com

*****
"Just got your monthly specials newsletter, and thought it was time to say hello again. Sure appreciate being on your email list -- been on it a while now. I’ve told a few people about your website. I’ve bought two of your reconditioned Abu 6500C3’s. You took the time to give me advice before I knew what to get. Love ‘em both, they’ve performed flawlessly. Wish I needed another one! Couldn’t be happier (unless I was on the water right now)."

Pete Miller
Racine, WI

*****
"I would definitely go to www.jacksonlures.com and talk to Ed. He’ll give you the best deal around. Sometimes he has really good specials on reconditioned reels that are just as good as new ones. The only place I’ll ever buy a reel is from Ed. You won’t find a better deal, so it saves time to just call him."

Steve Hulbert
Indianapolis, IN

*****
"I enjoy doing business with you, Ed, and this Aussie reel is not going to be the last you hear of me. You are an extremely honest, customer-oriented person, with great integrity and outstanding business ethics. Money can’t buy that."

Jim Tonolini
Spokan, WA

*****
"Just wanted to write [in regard to]…the red and white Believers, which I got from you a few weeks ago. Caught, at 2:00 in the morning – a 50 inch, 33 pounder – and fifteen minutes later a 49 inch, 31 pounder. Two days later, at 1:00 a.m., on of the other fishermen [in our party] caught a 48 inch, 28 pounder. …The lures are a little beat up, but still working fine. All the fish were caught in Ontario, Canada; where I have been fishing for 30 years. These are the biggest ones I have landed, but some others simply broke my line or threw the lure."

Al Kowal
Median, OH

*****
"The third drift, I put on a Bull Dawg. Man! The bay went wild! I dropped two double figure fish and one that was into the high twenties. I don’t know how many hits I had, and the same again with follows. If all of the fish had stuck, it would have been the day of a lifetime." (Speaking of pike fishing in Scotland.)

Stuart Sutherland
West Lothian, Scotland

*****
"I have purchased two reconditioned 6501C3 reels from you, and am really impressed with the reels. I am looking for another one (I have the gray ones) and wanted to check with you first before checking elsewhere."

Steve Nissly
Marietta, PA

*****
Ed,