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We are now stocking all 14 colors of the Bull Dawgs in the 6", 9", and 12" sizes.

Please Note: Not all 14 colors are available in every model and size.
The Bull Dawg can be used as a crankbait, jerkbait, or a jig. It is one of the most versatile lures on the market today. When retrieved, it rocks back and forth as the curly tail waves frantically, a combination that drives large game fish crazy.

The Bull Dawg comes in three sizes:

  • The 6" Spring, which weighs in at 2.5 ounces, and has one single back hook.
    Only $ 13.00

  • The 9" Regular, which weighs 5 ounces, and has one single back hook.
    Only $ 16.00

  • 12" Magnum, weighing 9 ounces and is equipped with one single back hook.
    Only $18.00

The Bull Dawg is a fully-rigged, 100% soft plastic lure, with through-wire construction.

It is balanced with a jig head so that it swims down at a 45-degree angle on the fall, and swims horizontal on the retrieve.

The Bull Dawg literally comes alive in the water and feels so real that fish grab it and wont let go. When used in fishing for suspended fish, it can be counted down at about one foot per second, allowing you to put the bait in the fish's face at any depth.


They are available in these vibrant color patterns.

We only have these colors remaining:  Black/Glow, Black/Silver and Glow.

The 6" Regular, which weighs 2.5 ounces:" Only $ 13.00


The 9" Regular, which weighs 4.5 ounces: Only $ 16.00

Glitter Oil, Black, Black Orange And Walleye Are Out Of Stock!!!


12" Magnum, weighing 8 ounces: Only $18.00

Black Orange Is Out Of Stock!!!


The Shallow Bull Dawg goes where no Bull Dawg has gone before. Use this bait as a shallow jerk bait over shallow rocks, the tops of weeds, or any shallow cover.

It comes in the Magnum or Regular sizes. This new Shallow Bull Dawg allows you to use it in nearly all fishing situations.  The Shallow Bull Dawg is indicated by a hole in the top fin.

They are available in seven vibrant color patterns:

Walleye Is Out Of Stock!

Regular 9 Inch Shallow Bull Dawg: $16.00


Magnum 12 Inch Shallow Bull Dawg: $18.00